About Taaleem

El Rashidi is the Managing Director & Chief Executive Officer (CEO) of Taaleem Management Services. Initially appointed in 2015, bringing more than 35 years of experience in investments, El Rashidi spearheaded the development of Taaleem’s platform and the turnaround of Nahda University in Beni Suef (NUB), Taaleem’s first asset, enhancing its academic quality, improving its profitability, and developing its future growth strategy. He also led the expansion of Taaleem’s platform through developing Taaleem’s second asset, Badya University, actualizing his visions of establishing a preeminent university that provides the local community with premium quality higher education services, and securing Taaleem’s third asset, Memphis University to fast-track Taaleem’s growth trajectory. Previously, El-Rashidi was the Chairperson of Gozour Holdings, a regional multi-category integrated agrifoods platform covering agriculture, dairy, and dry consumer foods. He also led the Joint Venture of El Rashidi El Mizan with Best Foods International (Knorr, Mazola, Skippies) and later executed the first management buyout jointly with CDC (Actis) acquiring the business back from Unilever. In addition, El Rashidi was a member of the Board of Directors of Spinney’s International, where he supported the management in carrying-out a full operational restructuring of the Egyptian division. He led the turnaround of Al Borg Labs as well, in preparation for its merger with Almokhtabar Labs, leading to the establishment of the combined entity, Integrated Diagnostics Holdings (IDH). His track record also includes Playing an integral role in the development of La Poire Group in Egypt, including La Poire Patisserie, La Poire Café, On the Run, and Beanos Café, in addition to his vital contribution in spearheading the transformation of popular Egyptian food and beverage chains, The Bakery Shop (TBS) and Cilantro café. El Rashidi held active roles in various professional associations and organizations, including being a member of the Board and executive committee of the Food Chamber/Federation of Egyptian Industry, a founding member of the Egyptian Junior Business Association and a Board member in Industrial Modernization Council (IMC). He is also the Chairperson of the group of sporting clubs, “The Club”. El Rashidi holds a Bachelor of Science in Engineering from Cairo University.

Khater is Taaleem Management Services’ Chief Financial Officer (CFO). He joined the company in 2016, bringing over 22 years of financial and management experience gained through various capacities in pharmaceuticals and healthcare, telecommunications, and education sectors. Khater played an integral role in planning and implementing the group strategy and in listing it in the EGX. Previously, he was the Deputy CFO of Mobiserve Holding, one of the region's leading operations and maintenance companies providing technical and telecom services. Before that, Khater held multiple accounting and finance positions within the pharmaceutical sector of which his latest position was the Financial Controller of Canal Pharmaceuticals. In addition to his corporate positions, and before joining the Group, Khater had seven years of teaching experience with multiple institutions including the American Chamber of Commerce in Egypt and the League of Arab States, serving as post-graduate and practical Learning Advisor. Khater holds a bachelor’s degree in accounting from Suez Canal University and a master’s degree with concentration in investment and finance from the Arab Academy for Science and Technology. He is also a Certified Management Accountant (CMA) and a holder of the Chartered Financial Analyst (CFA) charter.

Ahdy joined Taleem Management Services as its Marketing & Public Relations Director in 2017 responsible for devising comprehensive marketing and public relations strategies for the company and the institutions it manages. Before joining Taaleem, Ahdy was the Business Development Director of Adline Media Network, a highly experienced and diversified media communications network in the GCC and North African markets. During this time, she built strong relationships with some of Egypt’s most renowned media institutions, including Al Hayah, Panorama, ART, Orbit, SHOWTIME, Al Mehwar TV, and Egypt Today, among others. Prior to that, she was General Manager of TV content development at the advertising agency, Promo AD, and Business Development Manager at IGI Group, the parent company of several growing, diversified companies whose activities range from construction to petroleum and industrial support services. Before that, Ahdy was Assistant Business Development Manager at Egypt Call. In parallel to her corporate career, Ahdy played influential roles as a social and political activist since 2011, assuming various prestigious roles, including member of Aljazeera Club’s BoD for 8 years, President of the Women’s Club Association, previous member of the American Chamber of Commerce, in addition to her membership in other political parties and associations. Ahdy holds a Bachelor of Science in Business Administration – Marketing from the Arab Academy for Science, Technology, and Maritime Transport.

Badr El-Din joined Taaleem Management Services as its Business Development Director in 2017 responsible for supporting the management’s expansion plans and profitability, and managing business agreements with current and potential partners, among other responsibilities. Prior to her current role, Badr El-Din was Account Director & Head of Business Development at Logic Management Services, a local company specialized in assisting companies to reach their full potential, where she was responsible for business development, client relationship management, and operations management. Before that, she was a Senior Account Manager at TNS Middle East and North Africa, one of the world's largest custom research agencies, where she conducted a number of studies to optimize company operations in a number of sectors, including FMCG, telecommunications, and hospitality. Previously, she was a Product Marketing Specialist in the European Union’s Professional Resource Program in Egypt responsible for developing, distinguishing, and launching companies’ FMCG brands in local and international markets. Badr El-Din holds a Bachelor of Science in Pharmacy from the Faculty of Pharmacy, Cairo University, in addition to an IAA Diploma in Marketing Communications from the American University in Cairo.

Shoushan held the position of Group IT Director of Taaleem Management Services in 2019, bringing over 28 years of experience in the field. He is responsible for overseeing all of the company’s technology and IT operations. Prior to his current role, he was the Management Information Systems (MIS) Director of Modern Group, the parent company of multiple organizations, including Modern Academy and Modern University for Technology and Information (MTI). Shoushan’s notable achievements during this time include collaborating with professionals and third parties to establish the infrastructure for Modern Academy, MTI University, and MTI Media City. Before that, Shoushan was an Information Systems (IS) consultant for the same company and previously held the positions of Software Developer at the Information System Institute for the Egyptian Armed Forces and IT Manager at Helmyia Hospital Armed Forces. He was also an Information Systems Development Team Leader at the Engineering Authority and General Service Organization for the Egyptian Armed Forces. Shoushan holds a Bachelor of Science in Computer Engineering from the Faculty of Engineering, Military Technical College.

El-Feky was appointed as Supply Chain Manager at Taaleem Management Services in 2018 responsible for directing the company’s overall supply chain operations, including procurement, inventory & warehousing operations, and vendor relationships. In addition, El-Feky oversees construction and maintenance contracting, and he is a permanent member of the tendering committees. El-Feky plays an essential role in cost optimization and extracting synergies between the group’s assets. Before joining Taaleem, El-Feky was a Procurement Officer at Porto Group, a leading real estate developer in Egypt. Prior to that, he held the position of Business Development Director at Modern Sasel Swiss Company, a well-recognized Egyptian construction company ranked as a category “A” company by the Egyptian Federation for Construction & building contractors (EFCB), where he was responsible for setting the company’s strategy and the overall management of operations. El-Feky holds a bachelor’s degree in management from Modern Technology & Information University.

El-Hakim held the position of Head of Engineering & projects at Taaleem Management Services in 2017, bringing over 41 years of experience in the field of Construction Engineering. He is responsible for managing and directing all aspects of construction of Taaleem’s projects. Prior to his current role, he was Project Management Director at Arab Consulting Engineers-ACE, a group of multi-disciplinary engineering consultancy companies. Before that, he was Partner and CEO of the Group for Real Estate Development. He also assumed the roles of Deputy Managing Director at the Saudi Egyptian Touristic for Development Co. and the Saudi Egyptian for Red Sea Development Co., Manager of Construction and Contracts department at Dar Al-Handasah Consultants, and Head of Projects Control Unit at the same institution, among other roles. El-Hakim has an impressive track record of managing large construction projects such as BNP Paribas Headquarters in New Cairo, Grand Hyatt 5 Star Hotel (Le Meridien), Sheraton Hurghada 6 Star Hotel, Soma Bay Touristic Development Project, and many more. El-Hakim also conducted training seminars on the Primavera & Expedition software in several reputable institutions, including Egyptian Manufacturing Group-EMG, Egyptian Electricity Authority, K&M Engineering and Consulting Corporation, Black & Veach, American International Contractors Inc., Housing and Development Bank, Corps of Engineers at the American University in Cairo (AUC), and Mitsubishi Electric – UK, among others. El-Hakim holds a Bachelor of Science in Civil Engineering from Cairo University and a Master of Science in Construction Engineering and Management from the University of Michigan, USA.

Goueli was appointed as Director of Academic Development & International Relations at Taaleem Management Services in 2021. She is also a tenured Lecturer at the Faculty of Specific Education, Department of Educational Media, Cairo University. Goueli brings over 25 years of experience in the academic field with expertise that spans various areas, including media literacy, media and development, professional ethics, critical and scientific thinking, and social marketing. Her academic work was complimented by her practical experience and involvement in the field of Media Production and Communications. Prior to her current role, Goueli was the CEO of Nile International Education System (NIES), Education Development Fund Unit, Egyptian Cabinet of Ministers, where she led the turnaround of Nile Egyptian Schools in terms of international accreditations, gaining international recognition for the Nile Educational System, and establishing NIES as a certified examination Board, among many other achievements. Preceding her role at NIES, Goueli held notable positions as she served as the Vice President of the Quality Assurance Unit in the Faculty of Specific Education at Cairo University and as the Deputy Project Director for Training & Professional Development for Nile Egyptian Schools, Educational Development Fund, Egyptian Cabinet of Ministers. She has also made valuable contributions as an Accreditation Specialist in the Educational Reform Program (ERP) at USAID., and Primary Investigator/Manager of the Quality Assurance & Accreditation Project at the Faculty of Specific Education, Cairo University. Prior to that, she was a Seasonal Lecturer at several Egyptian universities, and a Visiting Scholar in the Multi-Faith Center and the Eco Center in Griffith University, Brisbane, Australia. Goueli holds a Bachelor of Science from the Faculty of Mass Communication, Cairo University, Master of Arts from the Faculty of Mass Communication, The American University in Cairo, and a Ph.D. from the Department of Educational Policy, Faculty of Education, University of Alberta, Canada.

Halawa was appointed as Head of Projects & Academic Affairs at Taaleem Management Services in 2022, bringing over 20 years of diversified experience in the fields of education, project management, entrepreneurship, and communication. She is responsible for orchestrating Taaleem’s new projects and activities. Halawa is also a tenured lecturer and Associate Professor, focusing on design, project management, and career counseling at Ahram Canadian University. Prior to her current role, she was the CEO of BIDAYAT Knowledge and co-founder of KEMET, where she played a pivotal role in the development of educational concepts, research projects, market targeting, and strategic communication plans. Her expertise extends to spatial design development, notably as Head of Spatial Design Development at Hill International for the Grand Egyptian Museum project, overseeing exhibition design and project progress. Before that, Halawa held several positions within the Ministry of Culture of Egypt, including being the International Relations Coordinator. Halawa holds a Bachelor of Science from the Faculty of Interior Architecture, Alexandria University, and a Master of Arts in Museology and Public Programs Management from the University of Leicester UK. She also holds a Project Management certificate from FUJITSU Limited, Japan.

Abd El-Aal joined Taaleem Management Services as its Financial Controller in 2015, coming with 25 years of experience in the fields of finance and accounting. He is responsible for executing all accounting functions in the company in accordance with accounting standards and financial policies. Prior to that, he was the Chief Financial Officer of Delicious Inc., the parent company of popular local chains Cilantro and The Bakery Shop (TBS), after assuming the role of Financial Manager in the same company. Previously, Abd El-Aal assumed the role of Chief Accountant in Alkan Networks Co., a leading system integrator and solutions provider in the MEA region, after he held various positions in the same company, including head of the Accounts Receivables Department. Abd El-Aal holds a Bachelor of Science in Accounting from the Faculty of Commerce and Business Administration, Helwan University.

Ghoneim joined Taaleem Management Services in 2016 and was appointed as Financial Reporting and Consolidation Manager at the company in 2019. She is responsible for overseeing all financial reporting and analysis and the production of the company’s consolidated financial statements. Her duties also include setting and managing the organization’s budget and cashflows. Additionally, Ghoneim is a key member in the decision support team, playing a vital role in assessing potential investment cases. Prior to her current role, she was the Financial Analysis and Reporting Supervisor of Taaleem Management Services responsible for managing the preparation and distribution of periodic financial statements and management reports. Previously, she held the positions of Budgeting and Planning Specialist, Budgeting and Planning Senior Specialist, and Budgeting and Planning Section Head at Mobiserve Holding, one of the region's leading operations and maintenance companies providing technical and telecom services, after assuming the role of Treasury Accountant in the same company. Ghoneim holds a Bachelor of Arts in Business Administration from the American University in Cairo.

Fekry joined Taaleem Management Services as a Financial Controller in 2016, coming with 25 years of experience in the field of accounting. He is responsible for executing all accounting functions related to Nahda University in Beni Suef (NUB) in accordance with accounting standards and financial policies. Previously, he held the position of Director in the audit practice at KPMG, one of the big four global accounting organizations, where he was responsible for overseeing a multitude of audit and assurance services. Prior to that, he served as Supervisor – Senior Auditor at Al-Hamli & Partners, a certified auditing firm based in the Kingdom of Saudi Arabia, after holding the position of Senior Auditor at KPMG and the same position at Dr. A.M. Hegazy & Co. – Chartered Accountants and Consultants. Prior to that, Fekry was an Accountant at United Print Group. Currently, he is a member of the American Institute of Certified Public Accountants, Egyptian Society of Accounting & Auditing, Egyptian Society of Tax, and a Certified Management Accounting (CMA) instructor at the American University in Cairo (AUC). Fekry holds a Bachelor’s degree in Accounting from the Faculty of Commerce, Cairo University.

Zayed joined Taaleem Management Services as its Head of Investor Relations in 2021. His responsibilities include setting up the company’s communication strategy and maintaining an effective two-way communication between Taaleem and all the financial market stakeholders. Zayed is also responsible for overseeing the corporate communications and board affairs functions. Previously, Zayed assumed the role of Investor Relations Manager at Telecom Egypt, Egypt’s first integrated telecom operator and one of the largest subsea cable operators in the region, where he was nominated for the Best Investor Relations Professional category of the Middle East Investor Relations Association (MEIRA) IR Awards. Prior to that, he held the position of Investment and Investor Relations Analyst at Raya Holding, a leading investment conglomerate. Before that, he worked in the banking sector as a Retail Credit Risk Analyst at both Audi and Egyptian Gulf Banks. Zayed is a certified Investor Relations Officer and Corporate Governance Professional by the Egyptian Institute of Directors (EIoD). Zayed holds a Bachelor of Arts in Economics from the American University in Cairo.

Azzam joined Taaleem Management Services as its HR Manager in 2016, coming with over 22 years of experience in planning, developing, implementing, and evaluating personnel and labor relations strategies. Before joining Taaleem, Azzam was an HR Consultant Manager at Grant Thornton Egypt, the local branch of one of the world’s leading organizations of independent assurance, tax, and advisory firms, where he played a pivotal role in developing the company’s organizational structure, among other achievements. Prior to that, he held the positions of Assistant Personnel Manager, Personnel Manager, and Assistant HR Manager in Delicious Inc., involved in the HR operations of Cilantro, The Bakery Shop (TBS), and Rihana after assuming the role of Senior HR Officer in the same company. Azzam holds a Bachelor’s degree in Law from the Faculty of Law, Helwan University and a Master’s degree in business administration (MBA) from the Arab Academy for Science, Technology & Maritime Transport. He also completed a Professional Post Graduate Diploma in Human Resource Management from the American University in Cairo.

El-Tobgy was appointed as Health, Safety, and Environment (HSE) Manager at Taaleem Management Services in 2020. He is responsible for managing all HSE matters, including setting an appropriate HSE strategy, running periodic health and safety checks, and reporting on HSE and ESG performance. El-Tobgy brings over 15 years of experience in the field, with his last role being Environmental, Health, and Safety (EHS) Manager at GSK, a global science-led healthcare company, where he was responsible for the company’s Pharmaceutical Manufacturing Plant located in Giza, Egypt. During his time at GSK, El-Tobgy was recognized for successfully leading the Health & Wellbeing improvement program, which improved the site’s score in 2018. Previously, he was EHS Manager at Huawei Telecommunication Co., a leading global provider of ICT infrastructure and smart devices after assuming the roles of Safety & Industrial Hygiene Supervisor at the leading global automotive company, General Motors, Egypt branch, and Senior Engineer of Quality, Health, Safety, and Environment Management (QHSE) at Fayum Gas Company. El-Tobgy holds a Bachelor of Science in Mechanical Power Engineering from Ain Shams University and a NEBOSH International Diploma in Health and Safety. El-Tobgy is a chartered health and safety practitioner from IOSH.

Abdallah joined Taaleem Management Services as its Internal Audit Manager in 2021, responsible for verifying the company’s financial and operating procedures through various audit mechanisms. Previously, Abdallah assumed the roles of Internal Audit Manager at Green Egypt Group, a local company that produces high quality minerals for a wide range of industrial applications, and Internal Audit Manager at Gravena Roca, an international company that produces sanitary ware. Before that, he held a series of positions at Safwat Nour El-Din Management Consultant, a member of the international advisory and accountancy network, Kreston International, ranging from Accountant to Manager of the Accounting & Auditing Department. Abdallah holds a Bachelor’s degree in Accounting, Management, & Information Systems from the Higher Technological Institute, 10th of Ramadan City, Cairo.